99 problems and a soap is one...

A trip to the local 99 cent store can be so trippy. You meet up with crazy, big time. First, nothing is ever 99 cents! Then there is the weird array of products you find, a sea of rejects--from expired toothpaste with no frills names, NoGate to Goya beans that defy description--all bound for some third world nation, except of course this is New York, New York. Today's find was particularly intriguing. A bag of detergent labeled, Hispanic Soap. I had to buy it. Of course, it was not 99 cents--set me back $1.49. Did  little digging because I was filled with questions: who would manufacture Hispanic Soap, what does it smell like and does it really work? What kind of crazy marketing gig is this? Is this a gag? Who are the "brains" behind this product. Oh, the questions were endless. So far this is what I've learned: The detergent smells like an industrial complex, very harsh, it hurt my nose and gave me a slight brain freeze. I'm afraid to wash anything because it might disintegrate. The texture is like grated parmesan cheese, except it's yellow.


The packaging has no country of origin which breaks consumer protection laws. But I digress. Thanks to Google, I did find out that the soap is manufactured by C├ęsar Iglesias, C por A. The company's tagline is "Quality for people who progress." Not kidding! The company was founded in 1918 in San Pedro de Macoris, Dominican Republic by a immigrant from Galicia, Spain. It manufactures a slew of soaps and foods. And if any of those food products are anything like the soap I bought today, it is definitely not filled with quality or progress. But, you got to give it to the product development folks at the off shore company who are trying to take advantage of the 50 million plus US Latino marketplace. They figure, hey, "lets aim at the pride in our people. Why would they buy Tide when they can be nationalistic and wash their dirty laundry with your own kind-a people detergent, Hispanic Soap!  This is the height of marketing lunacy! And when the new Census results come out in a couple of months watch out for more crazy.

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