Tuesday, March 15, 2011
99 problems and a soap is one...
The packaging has no country of origin which breaks consumer protection laws. But I digress. Thanks to Google, I did find out that the soap is manufactured by César Iglesias, C por A. The company's tagline is "Quality for people who progress." Not kidding! The company was founded in 1918 in San Pedro de Macoris, Dominican Republic by a immigrant from Galicia, Spain. It manufactures a slew of soaps and foods. And if any of those food products are anything like the soap I bought today, it is definitely not filled with quality or progress. But, you got to give it to the product development folks at the off shore company who are trying to take advantage of the 50 million plus US Latino marketplace. They figure, hey, "lets aim at the pride in our people. Why would they buy Tide when they can be nationalistic and wash their dirty laundry with your own kind-a people detergent, Hispanic Soap! This is the height of marketing lunacy! And when the new Census results come out in a couple of months watch out for more crazy.
Posted by Sandra Guzman at 8:37 PM